Thailand has been rapidly advancing its national AI strategy, seeking cutting-edge technologies that can meaningfully transform key sectors. 𝗪𝗲’𝗿𝗲 𝗵𝗼𝗻𝗼𝗿𝗲𝗱 𝘁𝗵𝗮𝘁 𝗗𝗔𝗧𝗔𝗬𝗢𝗢’𝘀 𝗙𝗮𝗿𝗺𝗶𝗦𝗽𝗮𝗰𝗲 𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗵𝗲 𝘁𝗿𝘂𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗧𝗵𝗮𝗶 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗮𝘀 𝘁𝗵𝗲 𝘀𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗮𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 — a meaningful milestone for us.

Farmers in Thailand have already begun adopting 𝗙𝗮𝗿𝗺𝗶𝗦𝗽𝗮𝗰𝗲 across their fields, particularly in regions growing 𝗱𝘂𝗿𝗶𝗮𝗻, 𝗿𝘂𝗯𝗯𝗲𝗿, 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴𝗮𝗻. Among them, durian — one of Thailand’s most valuable agricultural exports — is a major focus of this rollout.

But durian is more than just a fruit in Thailand: It is a critical national industry and a major source of income for farmers. In 2024, Thailand exported $38.2 million worth of durians, capturing 54.2% of the global market — 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗵𝗮𝗹𝗳 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱’𝘀 𝘁𝗼𝘁𝗮𝗹 𝘀𝘂𝗽𝗽𝗹𝘆.

However, due to climate change, Thailand’s durian production has started to decline in recent years. It has even been surpassed by emerging producers like 𝗩𝗶𝗲𝘁𝗻𝗮𝗺. Introducing digital and AI-driven solutions is therefore essential to help Thailand boost productivity and reclaim its position as the world’s leading durian exporter.

Durian is a high-value crop that is extremely sensitive to 𝘁𝗲𝗺𝗽𝗲𝗿𝗮𝘁𝘂𝗿𝗲 𝘀𝗵𝗶𝗳𝘁𝘀 and requires precise management of 𝗶𝗿𝗿𝗶𝗴𝗮𝘁𝗶𝗼𝗻, 𝗱𝗿𝗮𝗶𝗻𝗮𝗴𝗲, and 𝗻𝘂𝘁𝗿𝗶𝗲𝗻𝘁 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻. With 𝗙𝗮𝗿𝗺𝗶𝗦𝗽𝗮𝗰𝗲, growers can optimize these processes more efficiently and significantly reduce the risks throughout the entire growing cycle.

🙏 We extend our sincere thanks to Taiwan’s Ministry of Digital Affairs and Tukta Wong from Thailand’s iFlowdev for their support and coordination. Their efforts made this meaningful collaboration possible.

We look forward to working closely with governments and local partners around the world to bring 𝗙𝗮𝗿𝗺𝗶𝗦𝗽𝗮𝗰𝗲’𝘀 value to even more growers.